When designing for UX, you should:Ĭonsider the information architecture of your interactive designs, to ensure accessibility for users. So, graphic designers must branch into visual design. Aesthetics must serve a purpose-in UX design we don’t create art for art’s sake. That means you need to focus on-and seek to empathize the most with-your specific users while you create good-looking designs that maximize usability. However, graphic designers working in user experience (UX) design must justify stylistic choices regarding, say, image locations and font with a human-centered approach. Graphic designers attract viewers using images, color and typography. Graphic design in this sense concerns aesthetic appeal and marketing. It continues to cover a range of activities including logo creation. It’s a term that originated in the 1920s’ print industry. Graphic design is an ancient craft, dating back past Egyptian hieroglyphs to at least 17,000-year-old cave paintings. Graphic Design is about Molding the User Experience Visually However, the debonder bottle’s design “defies” gravity, with the two separated shapes suggesting a powerless force of attraction.Learn the fundamentals of Graphic Design with this video from GCFLearnFree. The overlapping forms are used to give clues about the product’s percentage of fluidity - the rounder the wetter, the pointer the denser.īesides adhesives, there is a debonder (an adhesive remover) in the product line. Kept in white bottles and following a similar aesthetic style, we customized each product’s label design. There are four products, three adhesives and a debonder (a product used to remove the glue). By changing the forms, we got adhesives of different viscosities (thin, thick, medium). On the label design, there are 2 objects that are connected to each other. It consists of two words (gravity and fix).
Taking into consideration that force, a brand name Gravix has been created. The concept is based on the law of physics, mostly the force of attraction. We emphasized the strong formula of the glue and drew a parallel between two things: gravity and glue. What does glue have in common with gravity? How is it possible to show the functionality of glue through gravity? Target audience: People who use glue for household projects and repairs, arts & crafts, and for their professional hobbies, or simply people who want to express their imagination. Our challenge was to create a brand name that is easy to pronounce in that market a brand concept and a packaging design that reveals the power of the product and its right positioning in the market.
Gluemasters is a famous high quality quality glue in the US market.Īfter completing the rebranding for Gluemasters, the company approached us to create a new brand for the European market.
0 kommentar(er)
